7 mins

3 Things You Can Do To Ensure Happy Clients

January 6, 2022

Today I want to talk to you about the 3 things you can do to make sure your clients are happy! 

The first thing you should do with your clients is set very clear expectations from the start and communicate with them throughout your entire process.

Once you onboard a new client, be crystal clear on: 

  • Exactly what they can expect from you
  • What you expect from them
  • How you should communicate with each other (and the frequency.) 

This way there’s no stepping on boundaries for both parties. It's all clear from the beginning.

You also need to make sure you never leave your client hanging out in silence. 

Constantly check in with them:

  • “Do you have any questions?”
  • “Are you feeling good with this so far?”
  • “Does everything make sense?”
  • “How do you feel about the results so far?”

Make sure they feel good every single step of the way.

You don’t want two weeks to go by without client contact. You always want to be ahead of the curve. Your client should never be the one reaching out asking for updates. 

Always be proactive.

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The second most important thing is to focus on getting your clients results. Be clear with your clients that your focus is not on the time you're spending - they don't care about that.

Focus on the results you're helping them achieve. Focus on how you're helping them make a transformation, and you should keep them in the loop on how that will happen in the beginning, in the middle, and at the end.

When you’re done, you should be able to show your client tangible results or a tangible transformation that you helped them achieve.

They should see it. You should see it.

It should be clear that that's what you're working towards. When you're serving your client, every single thing you do in the time you're working together goes towards trying to reach this goal. So make sure all the decisions you make with them push you in that direction.

Lastly, maybe the most important thing to do to ensure you have a happy client, is to collect feedback at the end of your work together.

Let's say you've worked with a client for 90 days and you did a one-on-one coaching package with them…

At the end of that coaching, they should be able to see, feel, experience tangible results - whether it’s a fitness, financial, or emotional result. 

At the end of your work together, you want to get on a call with them and ask for feedback. 

You could ask the following: 

  • “What went well?”
  • “What didn't go well?”
  • “What could be improved?”
  • “What did you like about this process?”
  • “Were you happy with the results?”
  • “Is there anything you think I should have done differently?”
  • “Would you recommend me?”

This is the time to get real raw feedback, and if it's all positive and they love your service then you’re good. I want all of your clients to be raving fan customers with nothing but good things to say about you! 

If they say anything short of that, then take that feedback, adjust your offer, see how you can make it better, and apply that to your next clients and let them know that you really appreciate your work together. 

The only way you're going to perfect your offer, and improve your client results, is by pivoting your offer with live market feedback as you actually take clients through your process. 

Those three things set clear expectations and communicate as you go throughout your process.

To sum it up:

  1. Set clear expectations and be in constant communication with your client to make sure they're happy and clear as you go through the process. Don’t leave them in the dark.
  2. It's not about how much time you're spending, your clients don't care about that. Let them know you’re helping them get (X) results. 
  3. Make sure you're customer-obsessed by collecting feedback and refining your offer.

Much love,

Amy Dugan & Team

P.S. If you want to work towards something greater than yourself, and build a sustainable business that adds real value to others, apply to join the OBA program here!

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